Hanes Brand Photography

“Brand Essence” is the term we use for this three-day shoot that we direct and produce every year. We handle all aspects of the shoot from casting final production and everything in between.

Hanes Brand Photography

Every year we conduct a three-day, on-location brand shoot for Hanes, taking care of everything from concept, casting and production, to editing and retouching. We create an aspirational slice of Americana, capturing authentic, emotional moments between a diverse range of models in a family-oriented shoot that brings the brand to life.