Hanes Perfect Nudes

Hanes developed a new line of hosiery that is innovative in that it suits almost every skintone - just like your favorite foundation. Our creative reflects this, just as easily fitting in the cosmetics department as the hosiery department. We designed every aspect of this project, including logo design and development, packaging design, photography and in-store structures and displays. We also developed packaging to be pitched to Sephora.

Hanes Perfect Nudes

Hanes developed an innovative line of hosiery that comes in colors to match every skin tone – just like the perfect foundation. To capitalize on this parallel with the cosmetics industry, we created a package design that felt just at home alongside beauty products as within hosiery and intimates departments. From the initial concept to logo design and development, packaging design, all photography and in-store POS, we took care of everything to create a cohesive, successful product launch.