Hanes Perfect Tights
Expanding on the Perfect Nudes packaging, we thought it would be interesting to “cosmetize” the tights as well. Using the denier scale as a measure for the coverage, we decided that the corresponding cosmetic was eyeshadow. This makes buying tights feel like a beauty experience, as well as adding a point of di fferentiation at market.
Hanes Perfect Tights
Expanding on the Perfect Nudes packaging, we thought it would be interesting to “cosmetize” the tights as well. We developed a design that likened the denier shade scale to eye-shadow shades, to make buying legwear feel like a beauty experience – a point of differentiation that helped the product to stand out in a crowded marketplace.