Hanes Platinum

A more upscale line of Hanes products created to be sold in mid-tier department stores such as Macy’s.

Hanes Platinum

For this upscale brand within the Hanes family, we designed a premium look that offered a high-end take on a classic. From concept and design to product and lifestyle photography, we created a look and feel targeted for Macy’s and other mid-tier department stores.